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Carousel’s three-story building in the heart of Marylebone is an ever-changing, evolving space that will play host to a unique and varied rotation of chef residencies, pop-ups, and events. We developed a logotype that reflects this idea of an entity expanding and contracting over three flexible levels.

Carousel – Identity

Three patterns have been generated using various elements from the initial word mark and photography is treated in a triptych style, further reinforcing the idea of the three-floor venue.