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Italian furniture retailer, OneDeko, wanted to communicate a more mature, design-focused and established feel to their brand, with an emphasis on their Italian roots. Many products in their collection were conceived in the first half of the 20th century, so we sourced design publications from this time as part of our research, which in turn informed the layout, structure and style of the new brand.

OneDeko – Identity

Further research into Italian film, art, design and architecture informed the style of the logotype, which references lettering found on public buildings from the Rationalist period.