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Imagist has produced the identity for bridal shoe designer, Pip MacCallum. During the development of the ideas, we noticed that Pip’s name has two of every letter, with the exception of the letters U and I. We thought this was remarkable, for someone who designs bridal shoes!

Pip MacCallum – Identity

We’ve used this device throughout the identity. On the printed material, we’ve laser cut the U and the I on the front of the cards, and have printed a simple ampersand on the reverse, so that you read Pip MacCallum on the face, and U & I on the reverse.