Silk + Honey provides people with the tools and guidance to create all natural, luxury beauty products in their own kitchens. We were asked by founder Sharonda Flynn to create an identity that reflects the purity and accessibility of her products. We wanted to strike that balance between the brand looking approachable, which we did through colour, and scientific, which we achieved through simplified, almost mechanical typography.
Silk + Honey – Identity and packaging
We applied this thinking across the packaging and brand photography, stripping out any unnecessary information to make everything as pure as the products themselves. We introduced a coloured coding system to make each kit as easy to follow as possible.