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Manifesto

Constructing the modern man

Manifesto is a chain of men's hair salons. We wanted to avoid the conventions of the traditional barber shop and create an identity that was both elegant and overtly masculine. Inspired by the Constructivist movement, we created a strong geometric mark that is completely flexible, enabling it to adjust to the space it inhabits.
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In September 2017, GQ Magazine voted Manifesto one of the top 10 coolest things to do in London. In 2018 Manifesto expanded and opened a new store in Coal Drops Yard, Kings Cross.

Process

The deliberate intention behind every element of the Manifesto experience led us to the idea of ‘constructing the modern man’. This was a space where men could be sculpted or carved into whatever they wanted to be. It felt technical and structured, but with a foot in the world of art and design. Research led us from the idea of manifestos and revolutions to experimental movements like Dadaism and Constructivism – which ultimately became the primary inspiration behind the identity.
  • "Manifestation Dada" in Dada n° 7 Dadaphone - March 1920

    Reminiscent of 391 and with a strong Parisian bias along Littérature lines (like Dada 6), Dadaphone's visual interest is mostly in its insistent typographic density, rather than its illustration--though it does include a beautiful abstract Schadograph, purporting to show Arp and Serner in the Royal Crocodarium in London, as well as the spiralingly zany.

  • The Monument to the Third International was a grand un-built monumental building. It was planned to be erected in Petrograd (now St. Petersburg) after the Bolshevik Revolution of 1917, as the headquarters and monument of the Comintern (the third international).

    Nikolay Punin, a contemporary critic of Tatlin, provides an excellent description of the Monument:

    “The monument consists of three great rooms of glass, erected with the help of a complicated system of vertical pillars and spirals. These rooms are placed on top of each other and have different, harmonically corresponding forms..."

  • Proun_Vrashchenia by El Lissitzky, ca. 1919

  • Fluxus manifesto, by george maciunas, 1963

  • Popova Lyubov 1922 Magnanimous Cuckold poster with model of stage set

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