Nike asked us to create a campaign identity for their internal sales team called ‘Project Sunshine’. The mission was to spread good vibes and positivity throughout the team, encouraging employees to recognise and celebrate each others’ hard work, energy and contribution every day — because sometimes a little bit of sunshine makes all the difference.

To this end, we created a lighthearted system of iconography anchored around the simplest expression of the sun. These became both physical tokens of appreciation and uplifting reminders to pepper around the Nike space.