Ocuco aren't a tech company, they’re an optical tech company. Obsessed with eye care, they are pioneers in optometry software and engineering.

We were asked to evolve their existing identity to reflect their pioneering attitude and revolutionary software. To do this we created a mark that encapsulated not only their sense of focus, but harnessed technology to help us build it.

Alongside this we created a whole suite of brand assets including pattern work, animations, photography and finally wrote the book on how Ocuco's software brings their vision to life.