Award-winning salon Radio was expanding its offering and opening multiple salons in new locations. They needed a strong brand identity that would help them to stand apart from their competitors, and maintain consistency across their salons.
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First, we helped Radio to establish a brand philosophy, centred around two core concepts: ‘turn up the volume’ and ‘keep your ear to the ground’, which spoke to their origins and distinctly bold, avant-garde approach to hair. From this, we refined Radio’s original mark and expanded on the brand’s visual identity, developing signage, photography and a series of gift cards inspired by vintage radio speakers.