Strazzanti
Curiosity & curation
Sicilians take their food seriously. Blessed with a climate that lends itself to incredible flavour, the island is famous not only for favourite dishes like arancini and granita, but also its abundance of local ingredients – almonds, lemons and olives, to name a few.
Emilia, Sofia and Nina Strazzanti are the three sisters behind Strazzanti – a food brand that’s dedicated to showcasing the wonderful produce, culture and spirit of Sicily through carefully sourced ingredients, family recipes and culinary experiences.
British-born to Sicilian and Neapolitan parents, Strazzanti was created, in part, as a tribute to the sisters’ grandparents, who had instilled in them a deep appreciation for their Italian heritage. And from a young age, that heritage was articulated most clearly in the kitchen and at the dinner table – cooking, sharing and eating traditional dishes, made with local Italian ingredients that relatives would post to them in England.
The sisters saw Strazzanti as the next chapter in their family’s story. They wanted to introduce old Sicily to people in a new way – in the same way they had first experienced it – through food. Their first step would be to source top quality, local Italian ingredients and bring them to a UK audience.
Process
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Today, the small hound continues to hunt game in rough, volcanic terrain in Sicily. It is entirely orange in colour, which lent itself to the distinctive and rich colour palette we chose for the brand.
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We paired the mark with classic, elegant British typography, as a nod to the sisters’ dual heritage.
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To give the brand a truly personal touch, we brought old black and white photos of their Italian family into the rollout, which brought a sense of warmth and nostalgia to the fresh new identity.
