Structure Workshop
The elegance of standardisation
Structure Workshop needed an incredibly practical identity. As structural engineers, detail and rigour are key to every piece of work they deliver and the parameters for the identity were tight: Microsoft-compatible, typography in Arial, and a logo set in DIN.
Instead of being a constraint, these parameters were a creative starting point.
We discovered that DIN originated in the Deutsches Institut für Normung, aka. the "German Institute for Standardisation”.
Inspired by this, we found our own version of standardisation for Structure Workshop: a comprehensive grid which was meticulously applied and followed on every document they use from A5 to A00 and finely tuned to the mm. From rigour comes beauty, as the structure enables their work to fit flexibly and to shine.
Process
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Standardisation
DIN stands for "Deutsches Institut für Normung", which translates to "German institute for standardisation".
DIN 476 Paper sizes
DIN 1451 Sans-serif typefaceThis philosophy of efficiency and ease-of-use fits alongside Structure Workshop's rigorous practice, lending itself to an unpretentious identity structure that allows the work to fit flexibly and to flourish.
Creating possibility from a landscape of constraint.
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Peter, the founder from Structure Workshop sent us a note on their original stationery.
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Pictures taken on our workshop day of Ilife Yard. The unique colour palette becoming a part of the identity.
